MKT 202 OT 1 - Principles Of Marketing

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MKT 201 OT 1

Principles of Marketing

Dr. Jason Lee Carter

 

Spring Semester 2024 | 3 Credit Hours

Course Description

A survey of the principles and practices governing the distribution of commodities from producer to consumer. Areas of study include types of marketing institutions, price policy, legislation affecting markets, market research, channel and product strategies and consumer behavior.

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